The first prong (the Marketing arm) of the approach, is to position Hawaii as a preferred domicile for Asia-focused asset managers, i.e., to cultivate an Asia-focused asset management industry in Hawaii. The second prong (the Education arm), is to develop a world-class Asia-focused Financial Analyst Training Program (AFATP), to ensure Hawaii residents possess the qualifications necessary to be considered a viable source for meeting the human capital needs of the industry as it grows.